So, why AREN'T we getting the fuel efficient cars in North America?

We have to face the facts: North America is a gluttonous society. "Bigger is better" is a mindset that has been deeply entrenched, especially in the automotive world. Virtually every model sold in North America is bigger today that it was 10 years ago. And even back then, chances are they were bigger than they were a decade before that.

Bigger cars... bigger engines... more horsepower.... it all adds up. Now, I'll admit, I love horsepower. But I do not need a 340+hp sedan for my daily commute. Nobody does.

Even a car on the smallest end of the scale, the Mazda Miata/MX-5, has been on the "Super-Size Me!" diet since day 1. When it was first sold in North America it weighed just 2072 pounds (940kg). Today it weighs 2508 pounds (1138kg). That's over 20% heavier! Agreed, some aspects of the latest generation MX-5 are likely better than the first models that were sold... specifically, a 2008 is undoubtedly safer than the 1990 model. But what about the mileage numbers? Surely 18 years of technological improvements netted some improvements there?

1990 Mazda Miata - 1.6L: 24MPG (combined) on Regular Unleaded
2008 Mazda MX-5 - 2.0L: 24 MPG (combined) on Premium Unleaded

Eighteen years and we're still right where we started? Only now I have to pay for Premium? Something just isn't right with that.

It's a horrible cliché... but how would you feel if your computer today performed no better than it did in 1990, yet cost twice as much to buy?

It's time we start thinking responsibly. Is that likely to happen? Eventually, yes. Unfortunately, a revised mindset is nowhere near imminent. It'll get here one day though... but only if we push for it. Ask yourself: Why do I see more F-150 commercials from Ford than Focus ads? And why is the 2.0L Focus the most economical Ford available to me, when other countries can buy smaller, more fuel efficient Fords that get nearly twice the mileage?

I asked Ford:

What I'd like to know is when will Ford start selling the truly economical models in North America?

The newest Focus available here in Canada gets an average of 7.1L/100km. In Europe, not only do they offer models similar to that, but they also have diesel models available to buy which get 5.5L/100km or LESS... as low as 4.3L/100km.

With gas prices increasing substantially on a monthly basis, I'd like to know when these models will be available to me to buy.

Also, what about the other even smaller Fords that we can't yet buy here? The European Fiesta gets 6.2L/100km on regular fuel, and as little as 4.4L/100km on diesel. And what about the Ka?

As someone looking to purchase a second vehicle strictly for daily commuting, all three of these cars are viable, and tempting options, yet not one of them is available to me. When will Ford Canada finally make these available to Canadian buyers who are looking for economical options?

If/when I get an answer I'll keep you informed.