I've been meaning to put this link up since forever ago, but have just been so busy I kept putting it off. The link has been sitting, unused, on a tab in my Firefox since the 12th of February.Autobloggreen.com has an article up with the transcript of a speech given by John Krafcik, the President & CEO of Hyundai Motor America.
He talks about why the automotive business has been so much maligned in recent years and how their actions have caused them to be perceived as "bad guys who care little about our own customers and the world we live in."
No, really?
He goes on to say "Another revolutionary step we can take is to embrace improved fuel economy as an indisputable social good. There's really no point in arguing about the veracity of climate change when you stop to consider the finite supply of oil, and the turmoil that our present consumption habit is fueling in the Middle East. It's abundantly clear that improved fuel economy makes sense for our industry and for our country. [...] As an industry, we need to take a longer term view of our environmental strategies. That means stepping up and getting ahead of the regulators where that makes sense. We think that time is now."
Now that is interesting. And I can't help but applaud an auto exec who has the guts to get on a stage and make a statement like that in public, especially in North America.
The full transcript of his speech can be read HERE.
