Thursday, May 28, 2009

Sustainable Zoom Zoom

Just recently I came across this bit of info on the website in the "Upcoming" section:

The Mazda3 is one of Mazda’s core products, with more than two million units of the first generation produced. The design of the new model has a bolder and more dynamic stance; it is agile and confidence-inspiring, enhancing the sense of oneness between the driver and car. It also has high environmental and safety performance levels, exemplifying Mazda’s Sustainable Zoom-Zoom long-term vision to provide cars that are eco-friendly and safe while still being fun to drive.

The Mazda3 with i-stop embodies Sustainable Zoom-Zoom and adds a new eco-friendly option to the lineup. It features the i-stop system in combination with the MZR 2.0 DISI (Direct Injection Spark Ignition) engine. Together, these two Mazda proprietary technologies help the new model achieve approximately 12 percent lower fuel consumption (urban cycle) than the current European Mazda3. By providing great driving performance as well as top-class fuel economy, the Mazda3 with i-stop is a different type of eco-car that will exceed customer expectations.

I've got to say that's great news for those of us that endeavor to make eco-friendly choices, but who aren't willing to give up the joy we get driving! I wrote about this system briefly last year, but this is the first time I've read about their proprietary start/stop system, called i-Stop, on the Mazda Canada site. Now we're left to wonder... is this being published on their site because it's something we can actually look forward to seeing in showrooms soon, or is it - like their diesels - yet another feature we aren't getting here in North America.


1 comment:

Anonymous said...

It's good to know that manufacturers of this vehicles are becoming more concern with the next generations future and the environment. Thanks. This site might interest you too.