Sustainable Zoom Zoom

Just recently I came across this bit of info on the Mazda.ca website in the "Upcoming" section:

The Mazda3 is one of Mazda’s core products, with more than two million units of the first generation produced. The design of the new model has a bolder and more dynamic stance; it is agile and confidence-inspiring, enhancing the sense of oneness between the driver and car. It also has high environmental and safety performance levels, exemplifying Mazda’s Sustainable Zoom-Zoom long-term vision to provide cars that are eco-friendly and safe while still being fun to drive.

The Mazda3 with i-stop embodies Sustainable Zoom-Zoom and adds a new eco-friendly option to the lineup. It features the i-stop system in combination with the MZR 2.0 DISI (Direct Injection Spark Ignition) engine. Together, these two Mazda proprietary technologies help the new model achieve approximately 12 percent lower fuel consumption (urban cycle) than the current European Mazda3. By providing great driving performance as well as top-class fuel economy, the Mazda3 with i-stop is a different type of eco-car that will exceed customer expectations.

I've got to say that's great news for those of us that endeavor to make eco-friendly choices, but who aren't willing to give up the joy we get driving! I wrote about this system briefly last year, but this is the first time I've read about their proprietary start/stop system, called i-Stop, on the Mazda Canada site. Now we're left to wonder... is this being published on their site because it's something we can actually look forward to seeing in showrooms soon, or is it - like their diesels - yet another feature we aren't getting here in North America.

Source.

Monday News Quickies

I don't have a lot of time today to get into everything I'd like... but I did see a few articles over the weekend that I want to highlight.

First of all, Mazda is working on developing synthetic plastics. Since plastic is a petroleum based product, using it to lighten cars (to improve fuel economy) isn't exactly an entirely winning situation since it still would be reliant on oil. By working to develop synthetic substitutes for plastic, Mazda is effectively working on backing away from any reliance on oil. As I've mentioned here in the past, they're also working on a brilliant start/stop technology (much better than the usual way at least...) which I very much hope will be available sooner rather than later. When my current lease it up I'll be looking for a vehicle with start/stop and Mazda would easily be at the top of my list if theirs is out in Canada by then. Finally, they have a very interesting looking 2.2L diesel in the works too. It'll be sold in Europe sometime in '09, paired with their start/stop tech, which makes me hopeful that it will soon after find it's way to North America.

Next, Audi is working on an intelligent system that communicates with stop-lights on the road ahead and informs you as to what speed you should travel so as to arrive at the light when it's green. This is a fantastic idea that has to potential to greatly improve fuel economy by eliminating the constant stopping and accelerating that's associated with city driving. As you're driving down the road towards an intersection, you would know that if you decelerated a bit to 50kph instead of 65kph, the light ahead would be green when you get there, instead of you driving all the way to the light, coming to a stop only to have to accelerate again 3 seconds later. Maintaining a constant flow would pay dividends in your own fuel economy, as well as help improve traffic flow in general.

FIAT has yet another special edition 500 ready to sell... this time styled by Diesel, not fueled by it. Personally I love small, quirky cars like the FIAT 500, and while this particular edition is pretty nice looking, it's only skin deep. (The upcoming Abarth Edition is much more interesting to me.) The Diesel 500 is nothing more than some new colors, a little badging here and there, and some interior refinement. They call it an "Urban Survival Vehicle"... uh, ok. In any case, at least they're standing by their statement that going green means reducing size! (Image courtesy autoblog.com)

Advertising By Association

Hybrids are cool, right? They're the "in" thing right now. The demand for better fuel economy is increasing exponentially, and since hybrids are perceived as the greenest automobiles around, everyone wants to get on the hybrid bandwagon.

Even if their car isn't a hybrid.

Renault recently announced that they're bring the "micro hybrid" technology called "start-stop" to every model in their lineup by 2010. Great! Shutting down the engine instead of idling at stoplights is a great idea. It's something I do myself at lights I know to be particularly long, especially if I roll up to one just as it's turned red.

But why is Renault calling this a "micro hybrid" technology? There's nothing hybrid about it.

A hybrid, by definition, is "something, such as a computer or power plant, having two kinds of components that produce the same or similar results." Hybrid cars have two different powerplants, both of which are able to propel the car down the road on their own, or together.

BMW has implemented start/stop technology in their conventional gasoline & diesel powered "Efficient Dynamics" cars, and other automakers are working on getting it on their models as well. Mazda developed a start/stop system of their own, ostensibly even more brilliant in that they need neither a battery pack, nor a starter-motor to restart their engines. Their SISS (smart idle stop system) will appear on Mazda models as soon as 2009!

Shutting a gasoline or diesel engine down at a stop is not a hybrid. It's a smart idea, improving fuel economy by up to 10% (or more in city driving) but there's still just one kind of engine motivating that car.

Automakers need to call a spade, a spade and stop trying to greenwash their products, calling them something they aren't!